AdSense Video Ads Out of Rich Media Beta Test
Search Engine Watch - May 23, 2006 AdWords advertisers will be able to display video ads across the AdSense content network. The video ads, in a click-to-play video

RSS Feeds…Just Got Better!

RSS Feeds…Just Got Better!

By Terry Till

We all knowthat in the world of online internet marketing we need our sites to getgood quality targeted traffic on a daily basis. Whether we are justtrying to improve our web site traffic just in general or as a specificneed to increase our revenue from affiliate programs and adsense thelife blood of our business is and always will be quality laser targetedvisitors.

So in order to produce high quality web sites we allneeded to fill our web site pages with good content rich features andarticles, this being a two-fold strategy. Not only do we need highquality content to please our visitors and hopefully get them to returnto our sites in the future, good quality content also seduced the majorsearch engines into sending their bot crawlers to our sites on a dailybasis and thus ensuring that our web sites were placed and ranked wellin their search results. After all, well-ranked web sites in searchengine results equals more high quality laser targeted visitors and thecycle continues.

In our quest to fulfil the needs of this webcontent rss feeds came to the rescue, known by some as Rich SiteSummary, rss feeds offer a means of placing a link on your web sitefrom a feature source of interest and this will usually be updateddaily by the owner with new features and articles. This was a giantleap forward as far as web content was concerned and enabled many website owners to produce high quality web sites with fresh daily contentof interest to their visitors.

However nothing on the internetstays for long without some improvement and rss is no exception to therule as web site owners now have the opportunity to offer theirvisitors and the search engine bot crawlers an even more advanced formof rss feed.

Powerrss now offers feeds that can be randomised,shuffled and archived daily to make web pages even more appealing andyet give each web site owner an individual appearance of what mighthave been a good but widely used basic rss feed.

So now you can.

Automatically retrieve and displays keyword-rich (relevant) content on your web pages - without you lifting a single finger!

Eliminate the software footprints from your site by randomizing the RSS feeds before displaying them.

Inaddition, it allows you to automatically perform basic SEO pageoptimization by highlighting (e.g bold) the keywords, automaticallyinserts backlinks to your webpages (keyword is used as the anchor text)and the option to turn on the"nofollow"attribute to conserve the pagerank.

Use an automated archive system that builds your websitefor you - by adding a new (theme-related) page on your site each day -24×7!

About the Author: Copyright 2005 Terry Till - Find out all the facts about Power-rss now at:http://www.trafficgt.com/powerrss.html

Source:www.isnare.com

The Click Fraud Problem

The Click Fraud Problem

By Christos Varsamis

Click fraudhas become a major problem for online marketers. If you participate onGoogle Adwords campaigns or Overture, you must already pay a lot foryour campaigns.

What is click fraud?

Click fraud is thedeliberate clicks to PPC search engine ads for completely other reasonsthan expressing interest for buying the related products or services.

Overturedefines click fraud as clicks arising for reasons other than thegood-faith intention of an Internet user to visit a web site topurchase goods or services or to obtain information.

Googledefines click fraud, or invalid clicks, as any method used toartificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.

Who is doing that?

Three main groups click on pay per click ads, without real interest in the offered goods:

Peoplewho join Google AdSense or other per click affiliate programs click onthe ads on their own web site to make a little income. Often, thesepeople cooperate with other webmasters to click on each other’s ads.

Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.

Companies(often in India, Russia and China) hire people who are paid to click onads. Google and other search networks provide refunds to advertiserswhen click fraud has been discovered.

Google and Overture employ"fraud squads,"or teams of people dedicated to fighting click schemes.But at least two marketing executives say such countermeasures aremissing fraudulent clicks that are responsible for between 5 percentand 20 percent of the advertising fees paid to all search networks.

Thisis a huge problem. There is no"pay per click"Company denying thatclick fraud exists. Web analytics companies estimate that the 50% ofall click activity is fraudulent.

This means that your pay per click marketing activities are half effective as they could be because of click fraud.

Overturespokeswoman Jennifer Stephens refutes that in estimate, the numberslikely represent acts of fraud that are ultimately caught. She addedthat Overture filters most fraudulent clicks with the best antifraudsystem in the industry, which combines technology and human analysis.

Mostadvertisers are aware of the click-fraud issue but have not delved intoit because of the technical complexities involved. Others are concernedthat they could jeopardize their relationships with the powerful searchnetworks if they complain too loudly.

One of the best ways toeliminate click fraud is using anti click fraud services such asppctrax. They provide services like the below:

IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account’s transaction utilization
IP address history - alert you to prior offenders

Another similar service is"who is clicking who".
Other way is the click fraud capture software like Click Auditor.

About the Author: Christos Varsamis is an internet marketing consultant and the creator and publisher ofhttp://www.settinglifegoals.com

Source:www.isnare.com

ProBlogger Readers Definitive List of Habits of Effective Bloggers
Robert just sent me an email telling me about a post that he’s written summing up the ‘Habits of Effective Bloggers’ group writing project that we did last week.In it he’s collated the Habits suggested by the 80 participants and has come up with a list of 50 habits. Each one has been given a […]