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Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders - One Simple Trick That Will Improve Your Results

By Hamish Hayward

Autoresponders,or responders, are simply programs that allow you to send outpre-written emails which have been pre-loaded into the responder.Prospective customers or recruits either input their email addressesinto a signup form on a website or send a blank email to a triggeraddress. They are then entered into a database and receive your emailsat the intervals you specify when you set up the responder.

Thisis an extremely powerful marketing technique as it allows you to sendrepeated messages to people who have positively displayed theirinterest in whatever you’re promoting.

Numerous studies haveshown that the majority of consumers will not buy, or signup tosomething, at the first exposure. Prospects typically need to havesomewhere between 5 and 12 exposures to the product or service beforethey feel comfortable enough to commit. The ideal number of follow upcontacts is often said to be 7, but this will vary depending upon theindividual consumer and the product on offer.

Since therecipient of your emails has given you permission to contact them, youwon’t be accused of"spamming". You may need to provide full contactdetails in your emails to be sure of this - it varies from country tocountry, but err on the side of caution. An added bonus is that youwill have their email address in your database - or"list"- so thatyou can keep them updated with any new offers you may have in future.

Manyinternet marketers already appreciate the awesome power of automatedfollow up using an autoresponder loaded with well crafted salesmessages. However, there is one enhancement that is often overlooked,even by relatively experienced marketers: The"Thank You"page. Usedproperly, this can boost your signup rate by as much as 20%, it canhelp promote your other programs, products and opportunities and it caneven earn you some money.

It’s easy to overlook this aspect ofautoresponders. After all, you’ve probably spent a good deal of timecrafting your email messages and loading them into the responder. It’sonly natural that when the last one is input you want to get themessages out to the big wide world ASAP - right? But take just a fewminutes - and that really is all it needs - and you could benefithugely.

First of all, whatever you do, don’t use the Thank Youpage that your autoresponder company so kindly provides for you. Why doyou think they provide this? Certainly, it is a service to theircustomers. Normally it gives a polite (if generic) thank you andcontains a few reassurances about spam along with brief details of theopt-out procedure. However, when you look at it closely, it is a fullpage advert for the autoresponder provider isn’t it? A full page advertwhich you have provided for them.

As an absolute minimum, if youcan’t be bothered to spend a few minutes to generate your own customThank you page, redirect your new signup to one of the other pages onyour website, or to the home page of one of your other sites if youhave more than one. However, it’s much better to take the time andproduce your own full page advert. Some of the items you might want toconsider including are listed below:

1. A polite thank you (mandatory).
2.A brief statement that you only send emails with permission, that theymay unsubscribe at any time and that you will never pass their contactdetails to a third party (also mandatory).
3. A link to another website that you own or promote.
4. An advert for another opportunity that you are involved in.
5. A"Tell A Friend"form or link.
6. Adverts from Google Adsense or some other source.

Items1&2 are only common courtesy. Items 3 - 6 could give yourperformance a real boost. Remember, this is a page that your viewerwill automatically click away from. They are"ready-to-click"so atleast give them the option of making a click that will benefit yourather than just clicking on their"favourites"or home page buttons.Not all of them will click - but some of them will and you need everyadvantage you can get!

About the Author: Hamish Hayward -Discover the key criteria that you must apply to ensure businesssuccess– now available in e-book format.http://www.perfectsystem.co.uk/

Source:www.isnare.com

Communication Skills for Bloggers
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